Emma, a 27‑year‑old graphic designer from Manchester, was stuck in a traffic jam on the M62. She pulled out her phone, opened a new gaming app, and by the time the lights turned green she had already beaten the world record for a quick‑play level. ninewin.
When the first iPhone rolled out in 2007, the idea of playing a game on a pocket‑sized screen felt like a novelty. Fast forward to today, and the average UK gamer spends more than 12 hours a month on mobile titles. unlimluck.